Following up on our interest in learning more about what nonprofits are using to communicate with their members and donors, I decided to move in three directions at once (yes, I know that sounds awkward, but it actually brings more to the whole than the sum of the parts):
1. Listen to some webinars and online tutorials detailing the features of online contact management software (CMS).
2. Examine my own email over the past month to determine what has driven the donor and member communications.
3. Investigate the current uses and features of the CMS being used by Coastwalk California (which I'm President of the Board).
I'm also going to build a list of the CMS being used by Sonoma County nonprofits by searching their websites, and querying their IT staff. I'll probably join the email lists of many of them, in order to both learn more about them, explore what software is being used, and find good examples to mentor nonprofits who have expressed an interest in improving their communications. By tomorrow, I hope to be able to have more complete information which can guide me in further research.